Prospecting

B2B Lead Generation: The Complete 2026 Guide

Most lead gen advice is a list of channels. This is the operating system underneath them — how to define who's worth contacting, find them, and turn attention into a booked meeting.

Theo Marchetti

Jun 10, 2026 · 14 min read

Prospecting

How to Build an ICP That Sharpens Every Deal

A good ideal customer profile is not a demographic wish list. It's a filter built from the accounts that already succeeded with you — and it makes every downstream decision cheaper.

Dana Okafor

May 26, 2026 · 10 min read

Prospecting

15 Sales Prospecting Techniques That Still Work

Prospecting got harder: inboxes are defended and gatekeepers are algorithms. These are the plays that survived, ranked by the effort they cost and the meetings they return.

Theo Marchetti

May 19, 2026 · 11 min read

Prospecting

Outbound Sales: Building a Repeatable Motion in 2026

Outbound stopped working for the people doing it at volume and started working better for the people doing it with precision. Here's how to build the second kind.

Dana Okafor

Mar 3, 2026 · 12 min read